Advertising

Conventional advertising—newspapers, billboards, television and radio—puts a company or product "out there" for anyone to see (Like fishing, throw out a bait and hope the fish/clients are "out there", and sit and wait for a "bite"!)

By the way, have you ever tried to write down that phone number you saw on the billboard you just drove past—while you are trying to concentrate on driving in that traffic?

Web marketing through your company website is much the same, but with ONE MAJOR DIFFERENCE! Well-designed websites work in conjunction with Search Engines (Google, Yahoo, etc.). A "searcher" looking for a particular product will type in a description of what they are looking for and the search engine takes them to websites that most meet that need. There may be ten thousand websites that potentially meet that need, but the purpose of good professional web design and web marketing is to make one website—yours—appear as more relevant than all the others, and get your company website as near the top of the first page of "hits" as possible. Customers find YOU before all the others! THAT'S the difference! Click HERE to read about website misunderstandings

1. Telling about your company

Telling about your company? Most people do not usually search the internet primarily to find out about you

2. Telling about your products

Advertising your products? But not everybody needs your products

3. Offering to meet potential clients' needs

People mostly search the internet to find answers to their needs—for the answer to "Help me, please!"